*Internet marketing includes advertising and sales efforts conducted over the Internet, including:
Search engine optimization (SEO)- Techniques and strategies used to achieve a high ranking in the search engines results.
Pay per click (PPC)- Search engine-based advertising that directs web traffic to a website. Websites pay the search engines each time an ad is clicked.
Email marketing-Manual or automated messaging that targets specific groups of people who want to stay in touch with your business.
Blogs-Writing about industry-specific information to keep your customers informed.
Social media-Reaching out to customer profiles via Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more.
Content marketing-Publishing unique, compelling, and engaging content like infographics to capture the attention of customers.
Video marketing-Creating short, informational videos to benefit an audience and uploading them to popular video sites like YouTube.
Location-based marketing-Establishing a local presence via Google Places and including relevant, local information on your website, like a phone number or address.