*Internet marketing includes advertising and sales efforts conducted over the Internet, including:

Search engine optimization (SEO)- Techniques and strategies used to achieve a high ranking in the search engines results.

Pay per click (PPC)- Search engine-based advertising that directs web traffic to a website. Websites pay the search engines each time an ad is clicked.

Email marketing-Manual or automated messaging that targets specific groups of people who want to stay in touch with your business.

Blogs-Writing about industry-specific information to keep your customers informed.

Social media-Reaching out to customer profiles via Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more.

Content marketing-Publishing unique, compelling, and engaging content like infographics to capture the attention of customers.

Video marketing-Creating short, informational videos to benefit an audience and uploading them to popular video sites like YouTube.

Location-based marketing-Establishing a local presence via Google Places and including relevant, local information on your website, like a phone number or address.

In the advertising world, Internet marketing has iven the advantage to small businesses by providing them a chance to compete with big corporations. There are many different strategies and qualities that go into a successful Internet marketing campaign, and determining the factors that you want to employ is critical to your success. Online marketing is the key to helping your business grow and scale, but many business owners and executives are simply unaware of where to turn once they hit a business plateau or don't have enough time/manpower to use the internet to their advantage. There are powerful ways in which digital marketing strategies can help you connect with new and existing customers, generate even more leads and sell your products or services more efficiently.

*Customers Stay Updated
*Global reach
*Builds lasting relationships
*Provides quality content
*More convenience

More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. In fact, U.S. digital marketing spend will rise to about $332 billion by 2021. Digital marketing tactics has proven to be the most cost-effective way to reach potential customers.

Content marketing, multimedia marketing, local listing management, pay-per-click advertising, search engine optimization, social media marketing—these are all services commonly used to market websites and digital businesses. Getting the most for your money with a digital marketing plan means using all of (or, at least, most of) these services.